Service Branding and Performance of Insurance Firms in Ekiti State, Nigeria

The apparent poor performance in the insurance sector occasioned by service branding is major factor that triggers this study. study examined influence of brand meaning, awareness, image and external communication on Insurance firms Ekiti State. Survey research design was adopted executing with a population 257 employees Since relatively small, entire used as census. Primary data were collected using self-administered questionnaire distributed to companies generated from subjected statistical analysis hypotheses tested Correlation Coefficient aid Statistical Package for Social Sciences (SPSS) version 25.0. findings revealed all independent variables (brand communication) have significant Hence, concluded statistically positive association exists between Hence recommended management should put strong policies place so improve profitability market share operating